Domestic telesales call centers are designed with an energized elevator pitch to engage a potential buyer to make a transactional sale. Amidst the frustration many businesses have with the onslaught of these call center inquiries, lies an underlying truth: A majority of buyers of business products/services are inefficient at their job, not able to buy competitively, lack the technology to create visibility in their supply chains or provide tools for enhancing their own deliverable value in distribution and sales.
On the street sales forces are a dying breed, falling victim to commoditized offerings, inefficient territories, high salaries, benefits, car expenses and effectiveness. Manufacturers/distributors are realizing that they must engage a business process outsource for those functions that are not a core competency. The business of moving products use to be considered a necessary evil, with a transportation industry that regulated rates, full of unique jargon and process complexities. The average business has 3-5% in transportation costs so targeting for savings has been a low priority. This has changed as an attainable 30% savings impact in trans spend equates to 1% profit improvement in the balance sheet. This can longer be ignored.
Today's executive suite understand the critical links of raw material purchasing, inventory velocity, modal flexibility in distribution of goods for internal as well as external client needs makes for a competitively advantaged supply chain. This requires an expertise that they cannot afford to leverage on their own. Since the majority of Fortune 500 companies have already outsourced their transportation management to third party concerns, one wonders why small to mid size companies have been slow to react when they buy so poorly and are so competitively challenged.
Transportation third parties, usually through a brokerage arm, have developed centralized telesales call centers to leverage competitive transportation options with technology and dedicated support that the majority of distributors can only dream of attaining on there own.
Effective call centers for transportation brokerage have the following qualities:
-Visibility of measurable guaranteed savings, web based technology and dedicated support teams.
-Employees with ongoing training in product knowledge value and addressing client needs.
-Sales leadership, not management. No multiple layers of number chasers or cronies.
-Focus on employee development, from overcoming objections, openness to ideas and suggestions to increasing deliverable value and meeting client needs.
-A call center culture of collaboration and development, with mentors rather than task master bosses.
-Career pathing that includes how to move up, or on to other companies and experiences.
The trend for transportation outsourcing and brokerage for distribution of products will accelerate as more senior leaders understand they are unable to manage transportation on their own. As transportation management brokers mature in developing professional call centers there will be greater efficiencies in transport asset capacity and therefore additional savings. The days of shipping traffic managers and asset based trucking sales representatives are fading. Brokers with the most progressive tele-sale call centers will lead the way for real savings, inventory visibility and supply chains leveraged for real business growth.
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1 comment:
This is great information. I think that if a company were to hire a call center consultant to review what they have today they would understand the needs better. I'm sure once they realized where they needed help it would make more since to outsource.
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